Are Millennial Moms Cooler than I am?

Shannon

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I am talking to 34-year-old Shannon O’Reilly-Fearn while her twin daughters are asleep. She tells me by phone that she was completely overwhelmed when she found out she was having twins. Now, wants to help other mothers of multiples, which is why she founded her business TwinLove Concierge.

So far, Shannon has been running her two-year-old company for about a year and put every penny she has earned back into it. That doesn’t concern her at all. The more we talk, I learn that Shannon is tech savvy and well networked. She knows just where to go online to talk to other mothers of multiples. She has even used social media to find young moms in other cities to help her expand her business and spread her concept — classes and consultations for expecting mothers of twins, triplets and other multiples.

Not only is she networked, Shannon is fearless and wants to create a company with a mission to help others. She represents the mindset of millennial moms, one I admire. I have my talents, but Shannon is WAY cooler than me when it comes to understanding how to market her business online and where to go to find her target audience.

Watch out employers, Shannon is the manager you want on your team, finding niches and bringing innovative ideas to your organization. But the Shannons out there, moms born after 1980, don’t want to work for you if they can be home with their kids earning income AND fit their lives and their work together on their own terms.

In her new book, Millennial Moms: 202 Facts Marketers Need To Know To Build Brands and Drive Sales,  Maria Bailey, marketing expert and author, say there are an estimated 13 million millennial moms Millennialmoms_cover
in the U.S., only about a third of the 42 million millennial women, which means their true impact of millennial moms has yet to be felt.

 “To be competitive, businesses need these women who know how to build online relationships and understand the way millennials are communicating,” Bailey says.

In my Miami Herald column today, I delve into more of the ways millennial moms are different. To me, the most important way is mindset. These moms expect help from their spouse. They expect to balance work and family. They expect to earn income even while home with their kids. They expect to have online relationships with other moms and they expect to try new ideas out, even if the ideas don’t work they way they originally expected.
If businesses want to hire and keep these talented women, they are going to need to do something different than they have done the last decade. They are going to need to go online to recruit these women, create enticing career paths, and engage with them on their unique terms.
It’s going to get interesting, but I see big changes ahead for the next generation of mothers in the workplace. It’s about time!

 

 

 

The Work/Life Balancing Act

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