Could you do business only by email?

Last week, I called Jayson DeMers, founder and CEO of AudienceBloom in Seattle to talk to him about an opinion piece he wrote on overwork and work life balance. Jayson didn't want to speak to me on the phone and asked me to send my questions by email. He told me he does business almost completely by email and reference this Forbes article he wrote:  Email Only: 10 Reasons Why Phone Calls Are a Waste of Time

For a journalist, corresponding by email is tricky. It's way too easy for email responses to sound stiff when they appear in the paper and it's really difficult to ask follow up questions. At this point, I became fascinated by how Jayson manages to do all his business by email. I read Jayson's thoughts on why considers phone calls a waste of time and went ahead and sent Jayson my questions. I  waited about a day and a half for his response. Here are my questions and his answers:

  JaysonIf you rely mostly on email, doesn’t that make it more difficult to disconnect? Will you really be willing to pause your inbox?

(Jayson) For me, it's easy to disconnect — all emails are work-related (nobody non-work related sends me email; they text me or call me). So when the workday is over, I simply pause my inbox, turn off my computer, and walk out of the office. It's simple, easy, and effective.

 When you haven’t responded to an email, or expect an answer through email, are you able to go home and not think about work?

(Jayson) It depends on the situation, but major problems or obstacles do tend to follow me home after work. However, that's life for an entrepreneur (and just about any professional who takes their work very seriously). There are ways to get your mind off work, such as video games, watching TV, playing with your dog, or spending quality time with your friends and family. 

 Have you ever sent an email that was misinterpretted?

(Jayson) Yes; I send and receive around 2,000 emails every week, and some are misinterpreted. 

In regards to small talk, isn’t it small talk that builds relationships, collaboration and even problem resolution? How do you accomplish that through email?

Small talk can certainly build relationships. As for collaboration, I often find that small talk doesn't advance a collaborative effort; it hinders it. Email, for me, is much more effective for problem resolution than any other method. It allows each party to be thorough, detailed, and clear. It also creates an archive of the conversation for later reference for each party. Phone calls often require one or both parties to send a "summary" email of the things that were discussed on the call; so why not just start with an email?

 Do you ever feel like people send out a bunch of back and forth emails when a matter can be quickly resolved by a phone conversation ?

Yes, that can happen.

Do you ever get frustrated when you send an email and don’t get a response? How do you handle that?

I wouldn't say I get frustrated, but I never let it fall through the cracks. I use a plugin for Gmail called Boomerang for Gmail which reminds you after a set amount of time if the recipient fails to reply to your email. 

 How much of your business would you say you do by email?

99%

 

I found Jayson's "Email Only" business philosophy so fascinating that I asked Alex Funkhouser, an tech recruiter and owner of SherlockTalent, for his thoughts. He said he could see email for some purposes, but he tries to steer away from email for important conversations: “People often make business decisions through emotions, email is a poor communicator of emotion.”

Soon after, Alex's friend, Bernie Cronin, called me to tell me he had a strong opinion on "email only" for business. Bernie, a longtime sales professional and sales management trainer, is a big phone guy. He wrote an article called Pick Up The Telephone (PUTT). 

Bernie says the telephone is more effective today than it has ever been because so few people know how to use it effectively.

Writes Bernie: Remember, 38% of our communication is our tonality, how we speak and how we sound. In fact, when you PUTT and get someone’s Voice Mail that can be a friend. Why? Because their message and it’s tonality can tell you a great deal about that person’s speech pattern. Do they speak fast, slow, soft, loud, are they Bernie or Bernard etc. Wouldn’t you like to be 38% more effective than you are today?…..then Pick Up The Telephone. In golf, they say “Drive for show and Putt for dough.” I say, in business, “email for show and PUTT (pick up the telephone) for dough.” 

What are your thoughts on doing business by email only? Do you agree more with Jayson or Bernie? Do you think doing most of your business by email would make you more or less effective? Would it help with work life balance or make it more challenging to disconnect from the office?

 

The Work/Life Balancing Act

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