My husband and son are going at it all the time. My son, being a
teenager, thinks he knows everything about everything. That makes my husband
But there may be at least one surprising area that sons know more about
than dad — the job search.
A new study courtesy of Millennial Branding and Beyond.com found big differences
in the way each generation conducts a job search. The younger generation
seems to be having more success — particularly in attitude.
This new study called The Multi-Generational Job Search found
most out-of-work Boomers spend most of their time trolling job
boards, particularly LinkedIn. It's no wonder that nearly 70 percent
of them say they are frustrated and even depressed by the job
search. Boomers also happen to be the generation for whom it's taking
longest to find a job.
Sounds like dad is going about it
wrong, doesn't it?
Dan Schawbel, founder of
Millennial Branding and author of Me 2.0. was surprised to learn that a mature
out-of-work dad might be relying on social networks for a job search,
even more than his fresh-out-of-school kid. "You would think they(Boomers)
would return to how they always have looked for jobs, but they're not. I would
recommend finding job opportunities online but meeting people in person off
line to make the connection."
Meanwhile, Gen Y, the 20-somethings,
aren't letting unemployment get to them. They're optimistic and willing to go
back to school or start a business as an alternative to
unemployment, the study shows. They're spending time job hunting on
Facebook and almost half of them have their own websites.
"This study confirms that Gen Y
is optimistic about the future and is willing to do
whatever it takes to build a career…" Schawbel says.
Here's another area in which a Gen Y
kid might need to enlighten his Boomer dad: Interview preparation.
The study found the majority of
Boomers prepare for interviews by reviewing the company's website. Meanwhile,
the majority of Gen Y prepares by practicing interview questions. Gen Y's
approach works better.
"Gen Y probably practices interview questions more
because they are just out of school," Schwabel says."Boomers have
been interviewing their whole lives. They probably are not practicing as
much because they think they already know how to do it."
Yet, clearly the results show Boomers need job search help. In a
recent survey of 1,500 hiring managers, only 1% of respondents said it is
easiest to place job-seekers in their 50s, as opposed to younger workers in
their 20s, 30s and 40s.
There could be some age discrimination
at play. The study found 65% of Boomers said they feel like they suffer
from age discrimination in their search. Indeed, Schwabel believes younger
workers are perceived as having skills that may be more relevant.
However, Janette Marx, a senior vice president at Adecco, told Forbes.com: “There are many companies where mature workers are in high demand.” Her
advice for mature workers, who may not have interviewed for a job for a long
time: Sell yourself by talking specifically about accomplishments and quantify
achievements with numbers.
“You don’t need to be humble,” says Marx. “Make sure you are
truly telling your story and selling yourself.”
So, readers, if your out-of-work parent was struggling with the
job search, would he or she be open to your advice? Do you think older
workers are going about the job search incorrectly or do you believe age
discrimination is at play?