This month, pink is everywhere. And that's a good thing.
Look around your neighborhood and you will find all kinds of businesses supporting breast cancer awareness or sponsoring events to raise money for the cause. When there's a personal connection to the disease, those efforts take on new meaning.
Throughout October, Scott Collins’ employees are wearing pink shirts in support of National Breast Cancer Awareness Month as they disperse across South Florida. Scott's wife, Lori, is battling breast cancer. At the end of the month, Affordable Window Cleaning Co. in Davie will donate a percentage of its profits to For The Gift of Hope, a South Florida foundation that helps local breast cancer patients with financial needs.
“I want to support my wife in every way I can,” Scott says. “My crew understands that.”
Some owners, like Scott, start small, asking employees to wear pink clothing or ribbons and to get involved in fund-raisers. Others, like Rocco Mangel of the popular Rocco’s Tacos, rally customers in a bigger way. Mangel raised $ 32,000 last year from an October promotion in which a portion of Tuesday night proceeds at all five restaurants went to the Susan G. Komen Foundation. (Rocco’s girlfriend’s mother, whom he is close to, is now fighting her second battle with the disease.)
The efforts of both represent more than just fund-raisers or awareness events. For spouses and family members of breast cancer patients, these are a way to ease heartache or show solidarity. Some small-business owners gain emotional support from signing up employees for local Race for the Cure teams.
Some take other approaches. Oscar Padilla says the annual cut-a-thon his Kendall salon helps him feel like a doer. A decade ago, Padilla said, he was “devastated” when his mother died of breast cancer. The memories of her rapid decline still sting, he says. “Anything I can do to spread awareness is gratifying.”
Every October, Padilla turns his Kairos Hair Salon pink for the month and donates 10 percent of sales from services and products to the Susan G. Komen Foundation. On Oct. 19, his 10 stylists will participate in a cut-a-thon with raffle prizes donated by neighboring vendors; “They see how important it is to me to give others the potential to survive.” The last three cut-a-thons raised about $ 3,000 each.
Breast cancer remains the leading cancer killer among women ages 20 to 59; more than 1.4 million cases are diagnosed annually worldwide. It is a life-changing event with repercussions that extend beyond the disease and treatment, and affect those who act as a support system.
THINKING PINK: The wife of Scott Collins, above right, is being treated for breast cancer. Collins, owner of Affordable Window Cleaning, and employees wear pink in October, and some profits will aid The Gift of Hope.WALTER MICHOT/MIAMI HERALD STAFF